Sell homes before they are built
A show home film lets buyers experience a house type off-plan, so you can take reservations on plots that are still on the ground.
Show Home Video Tours
One premium show-home film that markets an entire Northern Ireland development, sells off-plan and works across every unit you release.
For a new-build developer the show home is the sales pitch, and most of your buyers will never set foot in it before they reserve. A cinematic show home tour puts that experience on PropertyPal, your sales suite screen and your social channels, so buyers feel the quality of the finish and the flow of the home long before the bricks are even laid on their plot.
Phantom films show homes for developers across Belfast and Northern Ireland the way the best schemes deserve: stabilised interior cinematography that walks a buyer through the layout, blended exterior light, and licensed aerial footage that sets the development in its site and shows the surrounding area. One film does the work of a hundred viewings.
Because the show home represents the house type, one shoot markets every unit of that type across the whole phase. The film is reusable on the portal, in email to your buyer list and on the boards in your sales suite, which makes it one of the most cost-effective assets a developer can commission for forward sales.
Whole phase One film, every unit
Air + ground Single visit capture
Reusable Portal, suite and social
More viewings. Faster offers. Less admin.
One film markets the whole development
Capture the show home once and use it to sell every unit of that type across the phase, rather than paying to shoot each one.
Reusable across forward sales
The same film runs on the portal, in your sales suite, in buyer emails and on social for the full length of the release. The cost spreads across many sales.
A sense of the whole site
Aerial footage shows the development in context, the surrounding area, the road links and the green space, which a ground tour of one unit never can.
Raises the perceived quality
Cinematic film makes the finish and the specification feel premium, which supports your asking prices and your brand across the scheme.
Built for every channel
Landscape for portals and the sales suite, plus square and vertical cut-downs for Instagram and Facebook, all from the single shoot.
From booking to delivery
- 01
Book and brief the shoot
Tell us the development, the show home address, the house types it represents and where the film will be used. We plan interior and aerial coverage together.
- 02
We film air and ground
A videographer captures stabilised interior motion and exterior sequences while a CAA-licensed pilot films the site and surroundings from the air.
- 03
Edit, grade and brand
We cut to a portal-friendly length, colour-grade, add music and your development branding, then produce social cut-downs for the campaign.
- 04
Delivered ready to reuse
You receive landscape, square and vertical versions ready to run on the portal, in the sales suite and across social for the whole release.
Show Home Tours, answered
How does a show home video help sell off-plan?
Most off-plan buyers reserve without viewing the exact unit. A show home film of the relevant house type lets them experience the layout, finish and flow before it is built, which removes hesitation and helps you take reservations earlier in the phase.
Can one film cover a whole development?
Yes. Because the show home represents a house type, a single film markets every unit of that type across the phase. Larger schemes often commission one film per key house type rather than one per plot.
Do you include aerial footage of the site?
Yes, where the site suits it. A CAA-licensed pilot captures the development, the surrounding area and the road and green-space context, woven into the main film at no separate appointment.
Can the film be branded to our development?
Yes. We add your development branding, colours and music, and can include an intro and outro so the film reflects the scheme and your sales brand throughout.
Do you film show homes across Northern Ireland?
Yes. We are Belfast-based and film developments province-wide, seven days a week, so we can work around your sales-suite opening and trades on site.
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